Why? What could an effective communication strategy look like? While it is important to communicate with support staff about major decisions in an organization, it should only cover issues that could affect them. While support staff contribute to the success of an organization, they cannot be involved in every decision-making process. Strong leadership requires support staff to understand where the company is going; therefore, effective leaders should use specific communication strategies to direct support staff on company objectives. An effective communications strategy should be multi-directional, where both support staff and company leadership communicate freely about company issues. The communication strategy used should be carefully planned before implementation. Unfortunately, many business leaders focus only on delivery and not the planning process. To develop an effective communications strategy, management should analyze each support staff member, their impact on the business to determine measurable communications objectives and then develop a clear and consistent message that is conveyed through an appropriate communications channel. Before you broadcast your message, you need to measure its effectiveness and make adjustments if necessary. As a leader, it is important to listen to support staff, they can sometimes provide valuable input essential to an effective communication process (Dhar,