Trends and technological advancements over the years have influenced how people perceive, access and consume what is made available to them. While the glory days of the film industry are over, there appears to be a resurgence in film consumption driven by technologies that have allowed people to “bring movies home.” Today, the home entertainment industry remains a hallmark in the United States, where in 2013 it generated “$18.3 billion in consumer spending on Blue-Ray, DVD, and electronic copies of movies and TV shows,” so much so as to make it the number one country in the sector. the world in terms of media and entertainment consumption (Lang, 2014). Redbox Automated Retail, LLC has built its success on combining entertainment and convenience. The Oakbrook Terrace, Illinois-based company has managed to penetrate key retail channels and connect the rental industry to high-traffic stores such as McDonald's, Wal-Mart and 7-Eleven. Since 2004, Redbox has established itself as a leading player in the entertainment industry.MicroenvironmentCompetition for market share in the media entertainment industry...