BMW began producing automobiles in 1929. The company, based in Munich, positioned itself among the world's leading luxury car manufacturers in the 1980s and since then it has established itself more firmly than ever (Moon, 3). The auto theme of the film series was BMW: The Ultimate Driving Machine, showcasing the main product line and three distinct series of BMW;I. BMW's entry levels of the three-series sedan launched in 1975 that attracted esteemed mobile professionals. This group includes those who achieve success while still young as they continue to grow. In 1989 the 3 Series accounted for half of BMW sales per unit priced between $23,000 and $34,000.II. The 1072 launched the 5 Series as BMW's mid-range sedan. This series accounted for approximately 32% of BMW's unit sales in 1989, priced between $37,000 and