Interpersonal communication is described by Schiavo as a concept influenced by multiple facets. With culture, community, and literacy at the forefront, these are the means that influence perceived information (Schiavo, 2007). The perception of information can be altered by technology-mediated communication. The article I choose to review was designed to examine television advertisements for specific prescription drugs for consumer products during 2001. Since the public spends numerous hours watching television and is easily influenced by the numerous advertisements. Many drug advertisements are intended to influence health and specific diagnostic awareness. The current direction of health communication is that of empowerment of patients' rights (Schiavo, 2007). I chose to review an article from the Journal of Health Communication. The Journal of Health Communication reports studies of both qualitative and quantitative values ​​for the academic and professional individual. It is designed to provide concise and ethical reviews of academic research (Scott C. Ratzan). Additionally, the Journal of Health Communication focuses on promoting the vital life of the individual and the good health of people around the world by presenting research aimed at better health (Scott C. Ratzan). I choose to review an article focused on the increased volume of direct-to-consumer prescription drug advertising, which has grown tremendously over the past few decades. Drug advertising has been reported to have seen a significant increase in the amount of money spent on advertising, from $47 million in 1990 to nearly $2.5 billion in 2000 (Frank, Berndt, Donohue, Epstein, & Rosenthal, 2002 ; M... ... middle of paper ...... it is necessary to design a study for the benefit of the individual and the masses and ultimately report with a sense of ethics and objectivity. Works Cited Baylor-Henry, N. ( 1998). Guidance for Industry, Direct-to-Consumer Broadcast Advertising (2003, from http://www.fda.gov/bbs/topics/NEWS/, August 2 US Food and Drug Administration (FDA) 1999. Kaphingst, K.A. (). 2004). (GAO-3-177). Washington, DCOstrove, NM (2004). Statement of Nancy M. Ostrove, Ph.D., Deputy Director of the Drug Division. Health communication; From theory to practice. San Francisco: Jossey-Bass.