Try to remember the stories they tell you about their children, pets and holidays. If your memory isn't perfect, keep a database or spreadsheet with this information and brush up before calling or speaking to them whenever possible. Make customers feel at home and let them know they matter with extras like birthday cards or handwritten thank you notes after a big purchase. Simplify Your Process While you should never sacrifice quality for speed, it's important to serve customers as quickly as possible. Have enough people to quickly handle incoming call volume and send questions to the right people so they can receive a timely response. Add FAQs to your website so customers can help themselves when needed, and provide a direct contact list so your customer knows exactly who to call with questions. Carefully examine your workflow for weaknesses and streamline any processes where you notice lag times. Good customer service provides help and information when customers need it. These tips will help you improve your customer service, but this list is far from definitive. Remember that every business and every customer is different, so look for ways to uniquely improve your customers' experience. Come up with your ideas, ask your employees what they think, and of course, remember to ask your customers what they would like