Old Spice's script makes you believe they are targeting a female viewer; however, the product is not one that a woman would purchase and the ad was shown during the Superbowl, which has a predominantly male audience. The ad attempts to give male viewers an alternative perspective on things. Rather than specifically targeting men, the ad prompts men to imagine what thoughts may frequently cross the minds of their partners or other women with whom they commonly interact. For example, the line, “Anything is possible when your man smells like Old Spice and not like woman,” instills fear in the male viewer's mind that he might not smell masculine enough to attract his ideal woman. Now he worries that she might actually think he smells like a lady. However, if the viewer were to use Old Spice, the advertisement, through the final line of "Smell like a man, man", assures him that he would no longer have to worry about its smell; it would smell like a