of Cigarettes and Women Caught in a cloud of smoke in the late 1960s, Cigarettes sold themselves. Everyone who had a mouth smoked. “American cigarette smoking was the epitome of cool and glamour.” Jason Rodrigues writes when smoking was fashionable, cheap, legal and socially acceptable. The "epitome of cool and glamour" has led to an increase in aggressive marketing by cigarette companies. These companies no longer advertised the wonders of smoking, but the value behind their cigarette. One ad in particular, “Tipalet” by WallStreetJackass, claims that their cigarette can make any woman follow you, all you have to do is “Blow in her face” (Tipalet). Obviously having strong knowledge of who their audience: young inner-city men who needed an impression to make on women; Tipalet was able to appeal to her audience by using the appeal to sexual need Men who strived to be exceptional "bad boys". now they had an outlet. People will be people, no one knows this better than advertising companies. After the marketing revolution, sexual desire was brought into play in one way or another. Cigarettes follow a history of appealing to sexual suggestions Lucky cigarettes, for example, promote a slimmer figure with their use. Tipalet already knew that his audience needed to be cultured, which smoking causes. Tipalet took this need and fused it with sexual desire which fuels young people's purchasing decisions to convince them that their cigarette is the best for their needs and values. Which Tipalet advertised with one simple line: "Blow in her face and she will follow you