Corporate cultureThe culture of an organization is the set of values, beliefs, behaviors, customs and attitudes that helps its members understand what the organization stands for, how it does things and what it considers important" (Griffin, 49). In other words, "the way things work around here" (Dr. Williams). For any small business or large corporation to be successful, employees must understand what is expected of them While things might be a little different in a large corporation than in a small "mom-and-pop shop," the goal of both is the same. MAKE CORPORATE MONEY The topic of my article will be about creating a good corporate culture a business is not so much about the particular business, but rather about the “sound business philosophies” shared by all levels of the organization (Chapin, 1). Fortunately for smaller businesses, finding those “business philosophies” is not as difficult or necessary to be as complex as large companies. According to Steven Chapin, author of “Building a Sound Company Culture,” there are four key elements that form a solid foundation for the company. These four blocks are integrity, leadership, dedication and service. “Integrity is the keystone” (Chapin, 1). Complete honesty is the ethical way and should be the only way you do business. Without integrity, there would be no trust between your company and customers. When customers and consumers trust you, they want to do business with you and will continue to do so until they feel like their integrity has been sacrificed. The second “building block” of a strong corporate culture is leadership (Chapin 1). Leadership is not only a quality that top management and managers must have, but instead it is a quality that all members of a company should develop (Chapin, 1). If a company only had one "leader", then the company would not be very successful because that particular person would be the only person capable of incorporating change into the company. With many employees with leadership qualities, a company is able to improve itself by having a multitude of ideas to choose from to improve the company. If a company wishes to improve leadership qualities, then it should encourage "active participation in the technique... middle of paper... benefit the company with a good flow of released energy. Miler's next principle is the principle of excellence. “Our culture values ​​comfort, both material and psychological” (Miller, 15). “We feel as if we should achieve personal satisfaction and fulfillment” from our work (Miller, 15). excellence means providing dissatisfaction (Miller, 15). (Miller, 15). The principle of consensus is Miller's next idea: “Managers are stuck in the culture of command” (Miller, 15). (Miller, 16). According to this principle it is important for the employee to share his thoughts and feelings. It is also important for the employee to change his efforts from physical energy to mental energy task” which “requires the transition from command to consensus” (Miller, 16).