International and Strategic MarketingThe globalization of business markets from domestic to international has generated a unique competitive advantage for all organizations whose products and services are embraced by customers around the world who demand marketing of mass efforts. In this regard, marketing research in the international environment presents different methodologies and complications compared to the geographical boundaries of a specific country where penetration and development of a product is required. Therefore, international market planning with aligned strategic objectives, for development in the global world should be the goal of marketers to gain international market leadership. Introduction The severity of globalization in today's modern era in the business world is increasing tremendously due to faster means of communication, transportation, technology and rapid financial flows. The product which is produced in a specific region has no boundary limitations. A Russian student can wear an Italian t-shirt, drive a German car and go to meet his friend in a Chinese restaurant. This example is not surprising because it is a general practice and nowadays everyone can illustrate the true meaning of the global global market. Therefore, marketers are required to analyze this severity of globalization and must consider international marketing in their strategic objective of marketing plan. Marketing is the well-known concept of anticipating customer needs or demand, then analyzing how marketers will satisfy that demand or need, and finally satisfying the customer need or demand. If the customer is truly satisfied by evaluating the...... middle of paper......Works Cited Cateora Ph. and Graham, J.,(2002), International Marketing, 14th edition, (nd): McGraw Hill .Davis, S.M., (1987), Future Perfect, New York, (n.d.): Addison-Wesley.Hamel, G. and Prahalad, C.K., (1996), Competing for the Future, (n.d.): Harvard Business School PressKotler, Philip and Armstrong, Gray, (2008), Principles of Marketing, 12th edition, India: Prentice HallKumar, V. (2000), International Marketing Research, NJ: Prentice HallPayne, Results of Poor Cultural Awareness, (n.d.) retrieved August 4 , 2010 by Wind, Yoram, Douglas, Susan P. and Perlmutter, Howard V. (April 1973), Guidelines for Developing International Marketing Strategies, The Journal of Marketing, Vol. 37, No. 2, pp. 14-23, retrieved August 4, 2010 from