Topic > Influence of Advertising in Food Advertising - 849

For example, there is a brand of chocolate called Yorkie. At first, on the packaging of Yorkie, there was a slogan: "Not for girls." Furthermore, previous Yorkie advertisements made in the 1970s even show that “Yorkie is big. Men like big things. Absolutely, Yorkie advertisers tend to focus on male marketing. If girls see this advertisement, they will definitely not buy this chocolate. Therefore, in their perception, this chocolate is only for men. Similarly, there is a cereal called Special K. On the packaging of this cereal is the slogan: "Ladies, eat this and you will lose a pant size." This advertisement does not mention the fact that males can lose their pant size if they eat this. However, when people see this type of advertisement, they realize that this cereal is only for women. Therefore, food advertisements that emphasize gender in their slogans produce food