Not following this path would have serious consequences for the company that ignores the inherent responsibilities associated with corporate commerce. “The moral argument that helps managers choose between competing duties based on best consequences must inevitably compel managers to 'do what is best.' Arguments about stock price movements, instrumental ethics, and shareholder wealth obscure the true moral argument" (Quinn et al. al, 1995, p. Determining what constitutes values ​​is the fundamental purpose of corporate social responsibility. Since all humanity must coexist on the same planet, there must be a minimum of consideration regarding corporate values. Otherwise there would be no sense of tolerance or respect for individual life. People must respect a code of ethics to ensure correct behavior among the world's population corporate code of ethics and who's to say that all business will have to follow it? Clearly, defining ethics means defining man's own values ​​and interests, a concept that Beauchamp and colleagues argue must exist within the framework of all business activities..