The usual print and other advertising featured their logo. However, in 1912, Coca-Cola's iconic polar bears were introduced. For the next 70 years, these bears appeared in most advertisements. In 1993, however, Coca Cola made a drastic change to advertising along with the “Always Coke” campaign. The campaign featured 27 different commercials, using innovative computer animation. A computer-animated commercial aired titled "Northern Lights". It featured an animated polar bear. It has become one of the most popular advertisements of all time. (coca-colacompany.com, Ted Ryan,