"The Goal" by Eliyahu Goldratt is an entertaining novel and at the same time a stimulating business book. This is a plant manager, Alex Rogo, whose plant and whose marriage are falling apart. He finds himself in the enviable position of having 90 days to save his establishment. A meeting with an old acquaintance, Jonah, introduces him to the Theory of Constraints (TOC). The book's main character is Alex Rogo, a plant manager who works at UniCo Manufacturing Corporation, located in a declining industrial town. He is an industrial engineer with an MBA. Alex manages the injection molding manufacturing portion of the plant. According to the book, he is ideal for the job, but if he doesn't learn to run his plant efficiently he won't make money. AlexTalk to the plant controller about his findings. In the book it is discussed that the plant can generate profits by increasing net profit and at the same time increasing net cash flow. After arguing with the controller, he calls Jonah again to discuss the status of the facility and arranges a breakfast with Alex. Jonah also explains the purpose of the facility to him in detail. Jonah discusses the operating expenses, inventory, and productivity that could lead to achieving the goal. Jonah makes an important point that production must be considered as a whole unit. Efficiency is what Jonah is trying to explain to Alex. Jonah went on to say that only tasks directly associated with production performance need to function efficiently. Alex used robots and Jonah kept constantly wondering: why robots? It was only after carefully examining the situation that Alex discovered that management was operating less efficiently. The additional costs were a total effective waste. Investigating more closely, Alex discovered that only the operations necessary to produce the finished products are critical to achieving the maximum efficiency needed. Jonah asks Alex if anything has changed at the plant? Alex says once again that robots keep running all the time because they cost the most money. He says the robots are the most expensive piece of equipment in the plant. Alex believes in robots and says he will get the right productivity when the machines run at full capacity. Jonah is once again not convinced and believes, on the contrary, that we don't need everyone to always work to achieve great results. Jonah says that a plant where everyone works all the time could actually have a negative effect (the well-known "more for less")