This essay will deal with the changing role of knowledge in modern society which has fallen under the influence of market demand due to the mechanization of society and now revolves around this demand, focusing on this problem presented in Lyotard's essay The Postmodern Condition: A Report on Knowledge. It will seek to solve the problem of the relationship of suppliers and users of knowledge to the knowledge they provide and use tends today, and will increasingly tend to take the form already taken by the relationship of producers and consumers of goods to commodities. they produce and consume, that is, the form of value. Knowledge is and will be produced to be sold; it is and will be consumed to be valorized in a new production: in both cases the purpose is exchange. The essay will also attempt to describe how knowledge has changed by focusing on earlier theories of production and education, primarily Marxism and then Althusser's ideology and ideological state apparatuses. The process in which knowledge became a market object due to the mechanization of society, mainly technological development, will be shown in two stages: the change of the learning process; the implementation of knowledge in computers; the rise of the new social order required by mechanized society; exchange on the modern market; how the state controls knowledge to take advantage of the market and will finally show how knowledge actually revolves around market demands. It is without a doubt that the learning process has changed due to the rapidly evolving nature of mechanization. This process of mechanization had a great impact not only on society itself, but also changed the very core of society which is known... middle of paper......alization, skilled workers and manual labor were the postulate that actually made this modern development possible, but trends change and so does demand. Being qualified today is synonymous with not being sufficiently educated and the State exploits this characteristic to have a low-cost workforce in jobs that will allow further technological development. In short, knowledge has lost value through machines, so much so that it is seen as beneficial only if it corresponds to market demands. If there is no need for knowledge in the market, there will be no need for knowledge in the global framework.University of TuzlaFaculty of PhilosophyDepartment of English Language and LiteratureThe transformation of knowledge: from essential social quality to essential market objectMuamera MujićTuzla, April 2014