In the fast-paced media society we live in, with or without our awareness, we are constantly influenced by our surroundings. Just as we are persuaded by political campaigns, influenced by news coverage and pressured by marketing teams, we are equally influenced by social media. The main purpose of social networks is to share content and interact with other users online. Online interactions have become just as frequent as face-to-face interactions overnight. Many wonder how this affects our communication skills and what it means for our society. Do online interactions strengthen our social skills or damage them, and if they hurt them, how will our society fare? While many believe there is a black or white answer, AnswerTime magazine's (2006) statement that we "Control the media now and the world will never be the same" is just the beginning of the grand scale of social media and how they will evolve in future generations. Social media, such as Facebook, Twitter, LinkedIn and Instagram, are web-based means of communication that allow ordinary people to create and share images, content and information. Dr. Nicholas Carah states in his article, Do We Control Our Media? that “social media relies on our participation. Users provide the content, social connections, attention and data that social media platforms capture and channel” (2014). Without active participants, social media would lose the sense of interaction between people. An example of how social media helps our community as a whole is how police efforts are now using social media to aid in solving crimes. They are able to release information along with images to mass media via Facebook, Twitter and Amber Alerts via text message in order to find criminals and help victims. In the years to come, social media will only advance and grow, which is why the online world will never be bigger. This is a limited scope of social media as a whole. Social media networks allow businesses to interact with consumers, politicians to interact with voters, and even professors and employers to interact with their students and employees. Unlike Keen (2007), who fears the “cult of the amateur” and its narcissism, the social world allows ordinary people to socialize in unusual ways. Posting about yourself or your company might be seen as narcissistic, but the idea of ​​self-promotion on social media or in business is one way to get ahead. Social platforms, “Represent conversational media as each application allows users to gather online and easily exchange photos, videos, audio files, and content while building and cultivating relationships” (Luttrell, 2015, p. 22). Now, just because the whole world can get involved in the media, doesn't necessarily make it stronger. The contemporary age of participatory media destroys the sense that any person, educated or not, can create input on certain issues. Along with information that may not be credible, social media has become very emotionally heavy as people openly discuss the highs and lows of their lives online (Jalonen, 2014, p. 128). Social media is so easily accessible that people take advantage of it