In the case of Aylmer and his creations, he decided to keep them a secret from Georgiana because he didn't want her to know that he hadn't succeeded. By keeping it under wraps, Georgiana assumes she's gotten several results and trusts she knows what she's doing when preparing to remove the birthmark. If she had been aware that he wasn't that deep in his studies, she wouldn't have gone ahead and let him build the procedure thus saving her from the death she will face. Already giving her false hope, he then states "ah wait for this success". (Hawthorne 298) With these words, he admits that none of his other works have been successful and that this trial will most likely fail like the rest of them. But despite knowing that everything could go wrong, his overconfidence gets in the way and he can only think about himself and his desire for perfection. This selfish and prideful attitude is that of a villain, and his evil plan fails, killing his wife
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