The slogan maintains the company's well-known bright colors and child-friendly fonts because the target audience for advertising is still children. Hasbro is keeping the call alive for these teens to help complete the slogan's goal. The goal of the slogan is for children to see the word "Safe" with a capital letter and often use that word to convince their parents to buy Play-Doh. Parents care about their children's safety, and children appeal to this caring nature by promising that Play-Doh is safe because advertising says Play-Doh is safe. By manipulating children, the Hasbro company indirectly convinces parents to buy Play-Doh for their children. Through this manipulation, children become sellers of a product made especially for them