Communication, you need to provide appropriate communication channels both ways from company to customers and from customers to company or contacting personal or mass communication.2. Research and data collection, and this is done through conducting opinion research and reconnaissance information about the company and its products and collecting some information through the company's competitors (Dulaimi, 2011).3. Conduct field studies in order to measure customer trends, identify them and present them to senior management for decision making, )Lozi,6101(