Alternative tourism, also known as sustainable tourism, is different from mass tourism in that it establishes a balance between the environmental, economic and socio-cultural aspects of the tourism industry. Alternative tourism plays a vital role in the industry as it helps preserve the local culture and conserve the flora and fauna of that place. Alternative tourism contributes to these various key variables which include income generation to improve the local economy and the creation of employment opportunities, while minimizing impacts on the environment, such as the conservation of local biodiversity and local culture for future generations. (WTO, September 2014). In this essay the key topics and points will be highlighted. Locals can also benefit from improved infrastructure and new attractions resulting from tourism. Tourism also promotes the conservation of local traditional customs and artefacts; exchanges between locals and tourists will create a better understanding of cultures; tourists visiting that area can affect the quality of life of the locals, for example the use of drugs, alcohol, overcrowding and increased crime rate. (Korstanje et al., January 2012). Unlike mass tourism, ecotourism can benefit from the environmental factor that helps promote the conservation of local wildlife and natural resources. Mass tourism has brought with it some unwanted effects, including the loss of (Badariah Din et al., November 2014). The government has introduced some policies such as "voice and accountability" which measures the perception that citizens of the country participate in choosing the government, political stability and absence of violence which measures that the government is not overthrown in unconstitutional or violent ways, including politically - motivated violence and terrorism, Regulatory quality measures the government's ability to formulate and implement policies and regulations that enable and help promote development in private sectors, Government effectiveness measures the quality of public and civil services and the level of independence from political pressure, the quality of policy formulation and implementation and the credibility of the government in supporting those policies and the rule of law where agents trust and respect the law established by the government. With better policies put in place by the