For example, "Its reliability, silence, cleanliness and ease of operation endeared it especially to women drivers, who were also less likely than men to leave discouraged by its limitations... .As long as women were the main customers of electric cars, men hardly bought them…” (Volti, 45). The author believes that the electric car was intended for women to carry out family-related activities. Electric car was preferred by women because it is safe, easier to control, simple design, better speed and range for women with family. According to economic theory, the automobile industry targeted women who had both desires that needs.Women wanted cars they could rely on. cars helped women save money and energy.Volti explains the gender roles of the automotive industry century. Volti claims that men preferred to buy broken cars, just so they could fix them and show off their masculinity. While women used the car to carry out their “daily routine” such as shopping, “seeking pleasure” (pampering) and “calling”. The car was created to be very simple to control, easy to maneuver and safe for all passengers. Women regularly used the car more often and for longer