Their strategic marketing campaigns have attracted consumers and created a devoted and loyal customer base that has strong confidence in purchasing through this website. Keeping overall customer satisfaction in mind, Amazon has developed a very powerful and foolproof system that has been tested and proven to date, without ever having any major security breaches resulting in the loss of customer information. It's with a proven track record like this that people will continue to buy and support Amazon. As we move into the future of this company, we will continue to see more and more interactive social media features available on their website, perhaps even allowing us to purchase through websites like Facebook or Twitter.