Image is everything for a company; faceless companies cannot survive in a dynamic environment and cannot even sustain a loyal customer base. Therefore, the essence of introducing public relations department within an organization to handle issues related to its image with the society at large, and also to guide the services that the organization can offer to the community. This department is committed to implementing a corporate social responsibility (CSR) or corporate citizenship program that oversees its involvement in developing all-round sustainable growth and development of the society in which it operates. CSR refers to an organization's mechanism to ensure that it goes beyond compliance with the law by engaging in activities that create a positive impact in the lives of its customers, both internal and external, in the community and in the entire environment. It is a policy that deeply supports the “triple bottom line” strategy, which involves simultaneously creating maximum value for people, the planet and the goal of profit. An effective CSR program i...