During the lesson, we learned that brand identity and awareness are and should be equivalent to a positive brand image. Disneyland provides a positive brand image by providing high performance, quality and service to its customers. Even though Disneyland has increased entrance fees, there are still customers willing to pay the annual pass. These customers believe that its brand is worth it. Disney does a great job with their branding because everyone is aware of their brand. Without the existence of Disneyland, many would be sad and disappointed. Consumers believe that paying a thousand dollars a year can bring them happiness. Disney presents its brand image as a magical childhood and offers a creative, low-stress environment. As a result, Disneyland is too crowded due to its brand image, which many believe will bring a happy and magical world where they can be creative and stress-free. Brand image allows consumers to spend money on Disneyland because in return it provides memorable memories or experiences that he or she will not have