Speaking specifically, since abstract words have no explicit definitions, the words adapt to the person who defines them. By way of clarification, consider this excerpt: “John Kerry believes in the constitutional freedoms that have made our country the envy of the world, and he will never sacrifice our fundamental freedoms, nor use faith as a wedge to divide us.” In this sentence, Obama uses the words “freedom,” “sacrifice,” “freedom,” and “faith” to describe John Kerry and what he does. By using these abstract words, Obama creates a perfect American image, representing everything America stands for. This is powerful. By comparing a person to a highly symbolic figure, such as the United States, Obama evokes great emotions among the audience or the pathos of the piece. Other abstract words include “opportunity,” “promise,” “commitments,” “dreams,” “peace,” “truth,” “loyalty,” “hope.” All of these, in one way or another, reflect what America is