Every business environment is characterized by a myriad of opportunities and challenges that it must appropriately address to achieve its business objectives. From this perspective, managers and CEOs must exercise their managerial duties by clearly indicating the direction and range of activities that the company seeks to undertake in both the short and long term. Such activities must be able to bring positive results in terms of satisfying market and stakeholder needs. To do this, they reallocate resources as best as possible so that growth occurs throughout the life of the company. All this implies a business strategy (Tutor2u, 2011). The CEO of Starbucks had a good understanding of the need for a good business strategy, which explains the high success rate the company has seen over the years. His strategies were precise; globalization of the company, focus on the beverage market aimed at affluent and social professionals, development of a strong brand, investment in an efficient and customer-oriented workforce, commitment to opening new business bases ...