In recent years, many people have set up an online store and take advantage of the online shopping market in Hong Kong. Not only some general residents did this, but also some large-scale retail chains, such as IKEA and Sasa. These stores have also created their own online purchasing system. Furthermore, the phenomenon of online shopping is constantly growing. While some users of the online shopping system welcome this new technology that provides a convenient shopping platform, others doubt the risks that come with it. This document examines both the arguments for and against consumers shopping online and provides recommendations based on these arguments. A number of consumers strongly argue that using online purchasing system makes purchasing products convenient. Fabiola (2006) notes that “The Internet is open 24 hours a day, 365 days a year.” Since customers can browse the Internet anytime, anywhere, they can shop at a time that suits them. Therefore, the development of online shopping system helps people who need to work late at night and when a large number of stores are already closed. Furthermore, consumers are likely to purchase unsold products in Hong Kong. Diamond and Pintel (2008) illustrate that because shoppers can browse the website of some foreign stores, they can obtain information about such products and purchase them. Furthermore, air freight and transshipment support logistics: products can be easily transported to Hong Kong from far away. Therefore, the Internet solves the limitations on the time and place of shopping, consumers could shop more conveniently. The next argument in favor of online shopping is that consumers could enjoy a lower selling price. A recent survey conducted by Giu...... middle of paper ......-Benefits-Of-Online-Shopping&id=337891>[Accessed 8 November 2013].Giunipero, LC and Sawchuk, C., 2000. Electronic purchasing and changing the way companies compare. Place of publication: Library of Congress. Hong Kong Intelligence Department, 2013. Crime drops by 4%. Available at: [Accessed 14 November 2013].Pi, S.M. and Sangruang, J., 2011. The perceived risks of online shopping in Taiwan, Social Behavior and Personality: an International Journal, [e-journal] 39, pp.275-286. doi: 10.2224/sbp.2011.39.2.275 [9 November 2013]. Roselius, T., 1971. Consumer classification of risk reduction methods. Journal of Marketing, 35(1), pp.56-61. US Bank, year. Security in online purchases. Available at:< https://www.usbank.com/cgi_w/cfm/personal/achieve_goals/onlineShopping.cfm>[Accessed November 10].