Topic > Pret A Manger Analysis - 825

CHAUDHURI, SAABIRA. “Pret A Manger to tap the growth accelerator.” The Wall Street Journal. Dow Jones & Company, April 24, 2015. Web. October 5, 2016. http://www.wsj.com/articles/pret-a-manger-to-tap-the-accelerator-on-growth-1429869932 Source one: l Chaudhuri's article in Pret A Manger discusses the company's expansion into the United States. The CEO elaborates on the company's growth story by demonstrating data over the years. The article supports the claim with a bar graph of the brand's revenue. Additionally, the CEO explains the reasons why Pret A Manger has not rushed to open new locations in the US due to their history of crisis. 2 President, Senior Vice of BCG. "US Fast Food Market Share 2015 | Statista."Statista. Np, nd Web. 05 October 2016. https://www.statista.com/statistics/196611/market-share-of-fast-food-restaurant-corporations-in-the-us/ Source Two: Database Shows statistics of the United States market share of the leading brands in the food industry in 2015. Below is a further explanation of the most important brands. This source is useful for understanding the main competition in the