For example, men are expected to fill a role, women are not, if he chooses to be a housewife, he is considered lazy, if he cries, he is labeled as weak. In our society, an athletic man is seen as masculine. The economic empowerment of women is undoubtedly the greatest social change of our times. Just a generation ago, women were largely confined to repetitive, menial jobs. They were routinely subjected to casual sexism and were expected to abandon their careers when they married and had children. Today they run some of the largest organizations that once treated them like second-class citizens. Millions of women have been given more control over their lives. And millions of brains were used more productively. Societies that attempt to resist this trend – notably Arab countries, but also Japan and some southern European countries – will pay a heavy price in the form of wasted talent and frustrated citizens. During World War II, when American men were at the front, the government had to evoke the image of Rosie the Riveter, with her flexed muscles and the slogan "We Can Do It", to encourage women to enter the world of Work. It is worth noting that large women in the 17th century were seen as having prestige in terms of money and the luxury of having excess food. It was these women that men found beautiful and to be taken as a