Begin by transcribing all focus group tapes and inserting notes into the transcribed material where appropriate. Clean up transcriptions by eliminating non-essential words. The data needs to be entered very carefully into the Excel sheet so that the data needs to be compiled, analyzed and summarized. ADVANTAGES OF USING FOCUS GROUPS• Takes advantage of the fact that people naturally interact with and are influenced by others • Can be one of the few research tools available for obtaining data from children or individuals who are not particularly literate• Provide data more quickly and with greater speed, lower cost than if individuals were interviewed separately; groups can be brought together at shorter notice than in a more systematic survey. • Generally requires less preparation and is relatively easy to conduct. • The researcher can interact directly with the interviewees (allows clarifications, follow-up questions, surveys). It can gain information from nonverbal responses to complement (or even contradict) verbal responses. • The data uses the words of the interviewees; can gain deeper levels of meaning, make important connections, identify subtle nuances • Very flexible; can be used with a wide range of topics, individuals and