The company's Twitter account is active with the amount of how much Red Bull is consumed along with the lifestyle Red Bull consumers live; active, productive, or any other characteristic that fits you best. By introducing your new target audience and product via Twitter, your product will build anticipation and continue to reach consumers. In terms of increasing market share, other apps like Snapchat and Instagram can be used to show families, athletes and people around the world enjoying original, all-natural Red Bull. With Snapchat, users can see people from different countries enjoying their drinks or even celebrities. Celebrity endorsements can increase market share by advertising the product within their music videos or other projects in which they are active. Seeing their favorite celebrity drinking a Red Bull in a music video or simply in a commercial, consumers feel more inclined to imitate their style. "idol" actions and drinking Red Bull