Topic > Tobacco Advertising Ban in India - 607

Introduction: Advertising is a complicated industry. It is possible to convince people to do anything, no matter how harmful it is to themselves and their surroundings. Human nature is contradictory to what is right and what is wrong in decision making, as there is no certainty about what is right and what is wrong. Most likely, it depends on your culture and perspective. In early 2001, the Indian government announced a bill that would ban tobacco advertising in the country. This written assignment will focus on summarizing the points for and against the ban on tobacco advertising in India. There will also be a discussion on conflict of interest and my opinion on what I expect from the government regarding tobacco advertising as a responsible citizen. Arguments in favor of a ban: It is easy to argue in favor of things that clearly improve living standards of ordinary citizens. Some notable arguments in favor of the ban are as follows:1. Public health concerns: Smoking is harmful to health and advertising helps promote this habit among young adults.2. Increased employment: Contrary to popular belief, one study (SSA, 1997) demonstrated that reducing smoking leads to the circulation of money in more labor-intensive sectors of society3. Reduction in consumption: The World Bank report (1999) showed that there was a sharp decrease in consumption with the ban on advertising of tobacco products. There was also evidence that demand for tobacco products eventually reduced with less advertising. Arguments against the ban: Since it is difficult to think of opposing a ban that would foster better habits among children, there were several in place. A good way to understand this is to read a WHO article (2004), which points out that “poor families spend 4 to 5% of their disposable income on tobacco products”. The money spent can certainly be better directed towards other needs. It is important to note that advertising has had a great impact on young adults and novice smokers. Inhibiting the impulse at an early age will lead to the growth of a responsible society. Works Cited Roy, Bhaskar. Ban on tobacco advertising from 1 May. Times of India. February 15, 2004. Retrieved from the web page on 5/7/2014: http://timesofindia.indiatimes.com/india/Tobacco-advertising-ban-from-May-1/articleshow/497418.cmsSSA (Society for the Study of Addiction to Alcohol and Other Drugs), London, press release, 20 November 1997. World Bank Curbing the Epidemic: Governments and the Economics of Tobacco Control, 1999 World Bank, Washington DC.