The United States Olympic Committee has the dual task of raising funds through advertising and keeping its reputation clean. Many sponsors would jump at the opportunity to incorporate the Olympic rings into its product line. However, if this logo was used often and not closely monitored, there would be advertisements that would tarnish the emblem. While some Americans might like to see the muddy and bloody emblem at the bottom of the wrestling arena in the mud, most Americans would not. Allowing such a situation to happen would detract from the logo and anger many Americans. To ensure that the logo, so closely equated with the Olympians themselves, remains a source of American pride and a valuable resource for raising funds to coach the United States Olympic team, careful selection and regulation of sponsors is necessary. To obtain high value-added contracts for such appreciated and regulated logo use requires well-developed persuasion skills (and are also called sales). Where most companies would allow sponsors to use their logo in advertising, the United States Olympic Committee plays an active role in developing the campaign using its logo and exerts influence over the specific use of the Olympic emblem . To convince large and powerful organizations that the use of the Olympic emblem is a worthy investment, despite its regulations, preparation and the presentation of motivational factors are required. Preparation Preparation is usually listed as a key ingredient when mentioning the equation for a successful sales call. Stevens lists preparation as the first and “most important” criterion (Secrets of Sales Success, p. 12) for a salesperson. By preparing, the sales professional is able to strategize effectively; an understanding of the organization…at the heart of the paper…valuable marketing opportunity” (Rossette, 2011, p.1). The assistance Cribari offers in creating a marketing campaign is also a motivating factor, while she is then able to use her influence to ensure no damage is done to the logo's reputation. By incorporating preparation and utilizing motivation, the United States Olympic Committee should expect continued corporate sponsorship well into the future. Works Cited O'Rourke, J. S. (2011). Management communication: a case analysis approach. India: Dorling Kindersley. Rossetti, Rosemarie. (2011). Find corporate sponsors. Retrieved from http://www.rosemariespeaks.com/meeting-planner/sponsors.cfm;jsessionid=f0305eafec020890c1a6311e2ff5f157c155?bhcp=1Sales Basics. (2004). Sales basics. Sell!ng. Business Source Premier.Stevens, D. (2007). The secrets of sales success. American Salesman, 52(7), p. 12-16.