These features, along with customer interaction through their easy-to-use mobile app, are what sets this establishment apart from other competitors. Can I "skip the line" using my mobile phone at any other cafe? Marketing Mix Product: Unlike other coffee shops or baristas, Starbucks has a reputation and image of contemporary culture and class. Even just ordering a coffee at Starbucks can make you feel a little sophisticated: "Can I please have a Venti, Half-Sweet, Non-Fat, Caramel Macchiato??" And since it's primarily a coffee shop, there are some pretty quick and tasty food options ready to heat and serve. Did I mention they offer breakfast sandwiches all day? Price: Since the price is based on the cost of gourmet coffees imported from fair trade and delivered to the consumer in the form of exclusive drinks using complex machinery and a certain level of artistry: Starbucks is not for the frugal. However, if you are a Gold level Starbucks Rewards member, each purchase earns stars, and possibly even bonus stars, depending on the menu item of the day that is communicated to your mobile device, until it constitutes a reward for any free gift. small drink or food on the