Often excluded from access to organized financial services, BOP entrepreneurs face significant obstacles when attempting to realize their economic potential. BOP entrepreneurs are predominantly located in developing countries, where local governments often struggle to create sustainable business incentives. In response to this lack of support, avenues such as microcredit are becoming increasingly popular, leading to over four million ventures launched last year through microcredit (Valente and Crane, 2010). The BOP's influence on consumers is also growing; valued at $5 trillion in purchasing power parity terms, it has become a desirable object for multinational enterprises (MNEs) looking to cater to poorer citizens (Jha,