Introduction:Media, which derives from the Latin word “medium”, which, in the simplest term, means a path, an intervening agency through which news transports from the place of event to the public one. In the beginning it was the newspaper that was conceived as a means of transmitting news from one end to the other. With the passage of time, numerous innovative, high-level, easy-to-use and efficient ways of transmitting information, known as media agents, have been invented. In this essay I will argue that although the mass media in postmodernist society are responsible for the social and cultural construction of society and individuals, they are almost always manipulative and create a distorted and hyperreal sense of reality. The media today is an industry, a lifestyle, a model and an organization that has developed over the years and has taken on a gigantic form, so much so that in today's world it influences tastes, preferences, processes of thoughts, behaviors, perspectives, fashion, food of people around the world. He is almost an instructor who channels people's lives in this century. In this essay we see how the media have over time shaped ideas, beliefs and even cultures around the world and created ideologies and stereotypes that have determined the nature of popular thought. culture around the world, how information mediated through media vehicles has shaped individual tastes and habits and finally how the power of the media is centralized in the hands of a certain group who use it mainly to satisfy their own interests (Angus & Robertson 2005). . All these factors have led to the construction of a society often defined as superficial, consumerist, sensationalist and corrupt... in the middle of the paper... yes, he states, the agglomeration of media power in the world The hands of a group of companies have narrowed the range and voices of opinions are starting to be expressed through mass media modes and are increasingly focusing on the commercialization of news and information. Conclusion Mass media today are the tool, the vehicle that creates, alters and defines the social and cultural models of postmodernist societies. With globalization turning the world into a global village, mass media has created a well-informed, politically, economically and financially sound society that has seen a disintegration of traditional norms and value systems to pave the way for new ones. However, there is no denying the fact that gender and racial stereotypes, altered patterns of communication and the emergence of marginalized societies are also products of mass media and centralization of power..