This decision will leave P&G with approximately 70 brands representing 90% of its $83 billion in annual sales and more than 95% of its profits (Ng, 2013). By reducing the number of brands they carry, P&G will be able to invest more in products it knows perform at a high level. When asked about this decision and its effect on the size of the company, former CEO A. G. Lafley responded by saying, “I'm not interested in size at all, I'm interested in whether we're the preferred choice of buyers (Ng, 2013).” With this plan in place, P&G can put more effort into growing the brands its consumers know and trust, and continue to unlock its potential