In the fourth industrial revolution, business perspectives are a key topic and it is because it has pillars to keep businesses in the lead. Innovation in processes and manual work will produce a shift in the value chain on a macroeconomic level. However, an example cited in the essay “Holden's Awakening” (Inocente, 2016) demonstrated that if the change occurred in phases and obviously companies changed their objectives while maintaining team workers, the company would be sustainable. The challenge is when the whole world decides to make the same move. A critical reflection concerns the race to improve business and what would happen if all companies decided to reduce staff and the entire automotive process, because the macroeconomy, business prospects and its paradigms will change again. Over time, economic models no longer work, producing new change. Gibbs Model, Porter Model, Swot Model, VRIO Model, PESTEL Model, each one was created to respond to the era that the industry had. Will it work in the fourth industrial revolution? Will policy makers modify these models or create new ones? Nilofer Merchant expressed regarding Porter's model that "Customer's Personal Invention" is not in Porter's model