Topic > Social Media Case Study - 1433
This has created a market based on the two main functions mentioned above, entertainment and boredom relief, for social networking sites. Planning to make good use of free time also creates stress for students. This fact leads to their tendency to spend time on social sites, escaping from stressful reality. Another study conducted by Cha (2010) revealed that escape as a motivation ranked second among all five motives tested. In the study, the strongest motivator is interpersonal utility, compared to other factors such as entertainment, boredom relief, escape, and convenience (Cha,
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