3. The Role of Sales PromotionsThe business world today is a place of competition. The company or organization with the best competition or the most competitive organization survives in the global market. Businesses without a competitive advantage over competitors are easily at risk of collapse. Many organizations rely on marketing activities such as sales promotion to increase sales and capture a larger market share. Manufacturers may end up spending a lot on personal sales and even advertising of their products and it still may not work. Offering incentives with the aim of attracting customers is what should be done to attract customers to your business (OmeSteps Introduces National Summer Sales Promotion, 2011). Sales promotion helps accelerate sales in the most competitive markets, thereby increasing profits. Sales increase by offering discounts on new products and even offering discounts (Demand and media, Inc 2011). Sales promotion also aims to introduce new products by attracting the attention of consumers who have the potential to purchase. This could be achieved by offering free samples to customers. Demonstrating the particularities and characteristics of the product or service can also work. Scratch card offers can also attract potential customers. In case of a change in preferences and taste or rather fashion in the market, sales promotion allows marketers to quickly dispose of the stocks on hand. Another role is to stabilize sales volume through maintaining the company's market share. Customers can get all the important information about different products and their features and quality through sales promotion. Sales promotion also helps to increase people's living standards...... middle of paper ......3_role-sales-promotion.htmlEPromos Promotional products; ePromos and Constant Contact announce a strategic partnership agreement. (2011, April). Weekly Marketing News, 1299. Excerpt; 31 May 2011, from ABI/INFORM Global. (Document ID: 2313058201).Investment brokerage firm; Gioia joins Scottrade to lead branding and marketing communications. (2011, June). Marketing Weekly News, 642. Retrieved May 31, 2011, from ABI/INFORM Global. (Document ID: 2358169911).Kudzu.com; Kudzu.com is giving away free chocolate and $5,000 in an online sweepstakes. (2011, April). Marketing Weekly News, 676. Retrieved May 31, 2011, from ABI/INFORM Global. (Document ID: 2313056091).OmeSteps Presents National Summer Sale Promotion. (2011, May). Professional ServicesForeground Recovered; 31 May 2011, from ABI/INFORM Trade and Industry. (Document ID: 2357652491).