Explain the audience effect in more depth with a study from Vanderbilt University, which shows how having an audience can change the thought process, reasoning and actions of a person. Another example was when he went to China and met some young bloggers and explained what their experience with social networks is like and how they created their audience among other online communities. It gives it more credibility with how it influences people's pieces of writing too. People are aware of the audience they have and can adapt their writing to appeal to those who will see the work. The effect on the public is not always positive. It can put unnecessary pressure on a person. There is a possibility that it will also take away a person's courage to write and that is never a good thing. They will start to believe that their writing isn't good enough and they will stop. This happens online and "doesn't necessarily require a large audience to get in on the action." (Thompson 56) Everyone is different when you look at how many people will see your writing, so the effect can reach a large or small audience. People will want their writing to be good enough to be presentable to the public and with that; their writing skill will improve. Thompson adds this scientific research to add credibility to his argument, thus building his reader's confidence. Thompson has more examples to support his sub-claim, which adds more credibility to his