Social computing refers to the intersection of social behavior and computational systems. It is the collaborative and interactive aspect of the online behavior of different people communicating together, not in isolation as in a one-on-one chat. Social computing in an organization can empower and motivate employees and, as a result, create benefits for the company. For example, the use of customer relationship management, enterprise resource planning systems, among others. Therefore companies can use social computing to get closer and more intimate with their customers and suppliers and thus promote their brands at a lower cost. Social computing improves customer relationship management because it allows a company to follow public opinion of its brand and respond quickly to customer problems and this increases customer satisfaction and loyalty, as well as placing the company in a better competitive position thanks to proper customer management. Social computing elements for service delivery include wikis, blogs, Twitter, and instant messaging. Social computing deals with calculations made by groups of people, for example in collaborative filtering, online auctions, prediction markets and reputation systems. Therefore, customers can get and receive information from each other instead of communicating to companies or companies and as a result they can easily spread information about company products as well as information about newcomers. In Kenya, the idea of ​​social computing is used to do business in various ways in fields such as the film industry which has undergone a transformation and is also advertised on Facebook and interested parties can easily express their interest through that social network and the their demands in...... middle of paper......re optical cable systems will provide African retail operators with fair and open access to inexpensive bandwidth, eliminating the international infrastructure bottleneck and supporting economic growth in Eastern and Southern Africa. All forms of commerce will benefit from fiber optic connectivity as it will reduce the cost of communication, which is a vital part of any business. New opportunities for data market growth will emerge as cheaper bandwidth is expected to translate into more users. There is also the Nairobi Stock Exchange share sale online which makes the process faster and more convenient for those who wish to buy and share shares since. the process is managed online. This saves time and money by reducing information search costs. Works Cited Kenyon b. de Greene (1973).Socio-technical systemsEnid Mumford (1985): Design of socio-technical systems