Because it is free and does not limit topics, people are able to practice free will. Public relations professionals can not only use Change.org to research what the public is interested in, but also start their own petitions and use the tools to their advantage.2. Is the decline of mass media good or bad for public relations professionals? Why? This can go both ways, with money comes the power to get more airtime or a guaranteed amount of exposure and reach. So a decline in the mass media could result in the inability to have such a guarantee, this scenario suits for-profit organizations better than public relations professionals. However, when it comes to non-profit organizations, a decline in mass media would mean that everyone would have an equal opportunity to gain exposure. Why does Change.org seem to favor “populist” causes? It supports populist causes because it empowers the public and the masses. The company empowers anyone, anywhere, for any interest, unless it promotes hate and violence. It empowers people to express their opinions and gain support, with the growth of the Internet and PR, people's voices weigh more than