Facebook is traditionally seen as a website that allows users to upload their own content. Likewise, although it offers space to advertisers, they are also responsible for their own content. The problem arises that if Facebook allows certain types of content, it facilitates certain reactions. This is something Facebook and other websites need to consider when running advertisements. Although Facebook is just a portal through which people can post different content, there must be some responsibility that they host the content on their own servers and make it accessible to everyone.