The "Perfect" Image In 2006, Dove created a 75-second video called "Evolution." (Piper, “Dove Evolution”) He has achieved immeasurable success and laurels. Today it has over 17 million views on You Tube. It won two Grands Prix at Cannes; both in cyber and in cinema. (Wentz, 'Evolution' Win Marks Dawn of New Cannes Era.") Raised much-needed awareness of how Photoshop and makeup distort the images we see in magazines, billboards, and any other media. The famous ad begins with the caption : "A movie about the dove." It starts with a close-up of a girl. She's a normal looking girl with blemishes, a strong jaw and pretty shoulder length blue eyes. See the hairstyle she has a million times. on the street. She is no different from any of us. And then her "evolution" begins which slowly begins to cover up her imperfections, which were not even evident when we first laid eyes on the girl to fade away. Her hair is now styled and now looks like something every girl wants, false eyelashes and feature defining makeup like eyeliner, bronzer etc are added. are applied to his face. Who knew the "right" makeup could change a person so much? She looks a little like the girl we started with. But his transformation is not yet complete. Photoshop comes into play. His lips are pumped, his neck becomes longer, his nose becomes thinner, his eyes become larger - after all, aren't these the features that society considers "perfect"? He seems like a completely different person now. Hardly a person would be able to recognize the 'average' girl we started with as the girl on the table......in the middle of the paper......6. “Media, body image and eating disorders.” Media, body image and eating disorders | National Eating Disorders Association. National Eating Disorders Association, n.d. Web. March 11, 2014.7. Pearls, Elizabeth. "Photoshop isn't evil. There, I said it." Huffingtonpost.com. The Huffington Post, June 30, 2011. Web. March 12, 2014.8. “Photoshopping: Altering Images and Our Minds.” Beautyrefined.net. Beauty redefined. Beauty redefined, March 12, 2014. Web. March 13, 2014.9. Piper, Tim. "Evolution of the dove". Video clips online. Youtube.com. YouTube, 06 October 2006. Web. 12 March 201410. Wentz, Laurel. "The victory of 'Evolution' marks the dawn of the new era of Cannes." The victory of 'Evolution' marks the dawn of a new era in Cannes. Advertising Age, June 25, 2007. Web. March 13, 2014.11. ZagStudiosOnYT. “Dove True Colors Super Bowl XL Entertainment.” Video clips online. youtube.com. YouTube, January 30, 2007. Web. March 13. 2013.