What captures people's attention when they view an advertisement, commercial or poster? Is it the colors, a catchy phrase or the people depicted? While these are some of the elements often used in advertising, we can delve deeper and analyze the types of appeals used to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos and ethos. Pathos appeals to emotions, logos appeals to logic or reason, and ethos appeals to character or credibility. Each appeal can give support to the message being promoted. For example, to raise awareness that breast cancer can affect young women, thefaceofbreastcancer.com printed a poster featuring the faces of fifty different women, all under the age of 41, who have been diagnosed with breast cancer. breast. The words "Your sister", "You", "Your friend" are highlighted sporadically throughout the poster. The phrase “Do you have a lump or pain? Regardless of age, CHECK OUT NOW!” it is also highlighted among all the women ...