Employees Transmitting information is critical because, as they say, "time is money", plus the time it takes to pass information on to others increases costs. Another factor in the transmission of information is the quality of the person transmitting it. Some people may find some information more important than other pieces. But not everyone thinks the information is that important. You need to find out which employees are the best teachers. Employee Interest If employees are not interested in the training, they will not be able to absorb the material and apply the training. Many of the planners we will deal with have been in the industry for a long period of time, these planners have a tendency to get stuck in their ways. CRM training, while not an extreme concept, will change the way they treat customers. Training could change the direction of a planner's career. The consultants' level of interest in the project could impact the flow of the training. With all these criteria in mind, we can better evaluate our options. We can look at each training modality for using CRM, as well as the time and resources needed to complete the training, it is vital that the training is carried out quickly and effectively.