The purpose of this report is to outline how important customer satisfaction is in a small business and how legal compliance can be enforced in a corporation. The following paragraphs will provide key customer regulations and guidance on how to achieve business objectives. Customer satisfaction is a marketing term that measures how well the products or services provided by a company meet or exceed customer expectations. Customer satisfaction is important. It is important not only for the customer, but even more so for the company because it has a direct impact on a company's profits. However, it is one of the most relevant components of a company's effective brand image. Companies that have managed to retain the business of their loyal customers have proven over time to consistently increase profits from their customer database. The impact of customer loyalty is impossible to miss. This white paper will explore not only what customer satisfaction means, but also some of the aspects companies need to consider to clearly define, measure and blend this concept into ...