For example, most North Americans emphasize the meaning of “fairness.” “You're not playing fair” is a severe criticism that requires a change in behavior. However, in some countries people expect business groups to receive superior treatment (Locker & Kaczmarek, 2016). Most North Americans accept challenges and believe it produces better performance. However, the Japanese believe that competition leads to conflict (Locker & Kaczmarek, 2016). American businessmen believe that success is based on individual achievement and is open to anyone who excels. In England and also in France, success is more clearly connected to social class (Locker & Kaczmarek, 2016). And in other countries, people of certain origins or races are prohibited by law from full membership in society (Locker & Kaczmarek,