1- Paperless Marketing A very effective form of direct marketing is email marketing which uses electronic mail to send sales proposals to potential customers. Hundreds of millions of dollars are spent on email marketing every year in the United States alone. Marketers work diligently to develop an email list of customers to whom they can mail repeatedly without incurring the cost of printed newsletters or traditional direct mail. Delivery time is often a few seconds or minutes compared to the days it takes the post office to deliver a piece of mail. The email does not contain paper, which makes it attractive to environmentalists and environmentalists.2- Professional MarketingSometimes an email campaign sent by a beginner is considered spam and deleted immediately by the recipient. Professional email marketing services can provide effective campaigns that attract potential customers with quality newsletters, testimonials, and other marketing materials. A good service has the latest development features available to help you every step of the way. They will provide many templates to choose from or may walk you through importing your HTML page. They will help you add images, sounds, background images and attachments for a professional and polished look. Another great benefit of using an online service is the ability to track emails. 3- Social networking Web-based marketing tools can be the perfect email marketing solution to grow your business and increase sales. Even novice marketers will benefit from intuitive email development methods. New ideas are always on the horizon, like social sharing via email. Social networks are a goldmine for a businessman who effectively shares his email on these sites. You can get the information in front of hundreds if not thousands more people on social sites. By using opt-in mailing lists you can develop a loyal following for your newsletter or other promotional items. You can also get reports on who opened emails or simply deleted them. 4- Increase Online Sales There are many ways to advertise your business and direct email marketing is very effective for increasing web traffic and online sales. Advertisements for your product are sent to a targeted list of customers via email. Attractive, eye-catching ads don't feel like spam, so the recipient is more likely to take a look and possibly make a purchase. The sender is able to monitor his campaign metrics such as how many emails were actually opened, how many messages were bounced and how many requested removal.