Advertising has changed in many ways over the years, growing and maturing to show us what we should be. Because our self-esteem isn't enough, we rely on advertising to tell us what's good and what's not. Whether we realize it or not, beauty is ultimately defined for us. Products are advertised all around us, telling us that something is missing in our lives because we don't have a certain product in our possession. From makeup to plastic surgery, most of this advertising is aimed at women. This can be demonstrated through the advertisements analyzed in this essay. Both ads depict approachable women. The older advertisement depicts simplicity and innocence, while the current advertisement shows a more complex and sexual aspect. The images are described in more detail in the following paragraphs. The first advertisement is from Seventeen magazine from November 1980 and shows a young girl, most likely a teenager. He is wearing a dark blue sweater, but in the photo you can only see his shoulder and part of his right arm. His right hand is placed behind his neck. On his wrist he wears a thick green bracelet. She's smiling and her eyelashes are thick and thick with mascara, which is the product advertised in this photo. She has shoulder-length brown and blonde hair. The ends of her short hair are curled upwards. There is white text above the image that says, "Not just big lashes. Not just thick lashes. But big, thick lashes that never stop." There's also similar white text at the bottom of the ad that says, "Bring your lashes to the Maxi." Maxi is the brand of mascara advertised, shown in the bottom right corner of the advertisement. The second ad... in the center of the card... has a more sexual feel. His eyes are smiling and have a look of lust in them. She also has her lips slightly parted, which is sexy because it almost makes you want to kiss her. The old ad is smiling and almost staring out of the image. His eyes seem to convey a look of complete innocence; there's not much sexuality here. By comparing these two advertisements, one can easily determine that advertising between now and thirty years ago has changed in many ways. In 1980, beauty and innocence seemed to go hand in hand. Society seemed to prefer a much more innocent, vulnerable and submissive woman. Looking at the advertisements that surround us today, beauty is defined in a very different way: through sexuality and flawless physical beauty. Maybe now you have a better idea of ​​how beauty is defined – through advertising.